Marriott International, Inc. is a leading hospitality company with more than four thousand properties worldwide and 18 brands with revenues of nearly $13 billion. Marriott works tirelessly to provide customers with outstanding, consistent experiences at every customer touchpoint. Content, communication and teamwork are critical in delivering on this promise. Join us for this session to learn how Marriott drives its customer experience through a global extranet/intranet used by 300,000+ associates, franchisees and owners each year.
In this session you will learn the background and results of this exciting real-world implementation and customer success story. Learn how Marriott has dramatically improved content creation and publishing, how measurement of employee engagement drives new content development, and how better employee collaboration and communication results in consistent, profitable customer experiences.
We will also discuss how Marriott leverages Alfresco as an enterprise content platform, combined with Crafter CMS for Web content management and delivery of personalized experiences. We will explore the business results, lessons learned, and technology architecture.