ECM program managers need to re-examine their approaches to ECM in light of the cloud, mobile and user-experience trends that are driving digital businesses. In this session, Gartner Research Director Hanns Koehler-Kruener will detail Gartner's Easy Content Management concept, which gives far more weight to users' views while enabling enterprises to managing the volume, variety and velocity of information growth. The session will look at how the ECM market is transforming and will provide specific examples of ways to adapt content and business-process strategies to capitalize on this changing landscape.